What’s in each plan?
*Price is also subject to additional overage charges. Free includes up to 500 contacts, with 1,000 sends per month and a daily limit of 500. Monthly send limit is 10x for Essentials, 12x for Standard, and 15x for Premium, as multiplied by your specific plan’s contact limit.
Premium
For advanced marketers who want our most sophisticated growth tools, plus priority phone support.
Email & automations
All email and automation tools, plus advanced customization and additional monthly sends.
- Customer Journey Builder
- Multiple starting and branching points
- Pre-built journeys
- Custom-coded templates
- Multivariate testing
Audience features
Unlimited contacts for high-volume email senders, and advanced segmentation for precise targeting.
- Unlimited audiences
- Advanced Segmentation
- Behavioral Targeting
- Marketing CRM
- Up to 200,000 contacts with our $1,600/mo tier
Marketing platform
All the multichannel tools you need to run sophisticated campaigns to nurture leads and grow sales.
Priority support
Scale your marketing with prioritized support from our team of experts over the phone, in a live chat, or via email.
- Prioritized phone support
- 24/7 email support
- Live chat
- Knowledge Base and Marketing Glossary
Also included in Premium
Customer Journey Builder
Design and automate customer journeys based on how they interact with your business.
250+ App integrations
Connect your favorite apps and web services to save time and do more with your marketing.
Smart tools
Data-driven features to help you create better content, predict who to target, and know what to do next.
Marketing calendar
Stay organized and productive with one clear view into all your campaigns.
Mobile app
Manage your account, add contacts, and send campaigns from anywhere.
Surveys
Easily and quickly gather feedback, then use it to strengthen your marketing.
FAQs
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SMS marketing is available to Mailchimp users in the United States with a paid marketing plan, and credit packages start at $20/mo. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.
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Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.
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Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.
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You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
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We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
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Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account.
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We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details.
- Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- All calls with the Mailchimp support team are currently only available in English.
- Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.