What Is Nonresponse Bias? (And How to Avoid It)
Check out these survey best practices to improve your survey questions, increase your number of respondents and avoid nonresponse bias.
Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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What is a Net Promoter Score and How Does it Work? | Mailchimp
Net Promoter Score evaluates how loyal customers are to your brand. Learn how to get your NPS score so you can make your CRM more effective.
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What is an Online Form Builder? Features Explained
Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.
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Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
